Newsletter Owner Quick Start
Get your newsletter set up on adly.news and start accepting advertisers in just a few minutes. This guide walks you through the essential steps to start monetizing your newsletter.
Prerequisites
Before you begin, make sure you have:
A newsletter on a supported platform (Beehiiv, Kit, Mailchimp, The Newsletter Plugin, or GetResponse)
Access to your platform's API key or OAuth credentials
A Stripe account (or be ready to create one for payouts)
Step 1: Sign Up
Go to adly.news
Click Sign In and select the newsletter owner option
Choose your sign-in method:
Google — Sign in with your Google account
Microsoft — Sign in with your Microsoft account
Email — Enter your email to receive a magic link
Complete the authentication to access your dashboard
Step 2: Connect Your Newsletter
Once signed in, you'll need to connect your newsletter:
Navigate to Newsletters in the sidebar
Click Add Newsletter
Select your newsletter platform
Enter your API credentials:
Beehiiv: API Key
Kit: API Key
Mailchimp: Click to connect via OAuth
The Newsletter Plugin: Base URL, Client Key, and Client Secret
GetResponse: API Key
If your platform has multiple publications, select which one to connect
Fill in your newsletter details:
Logo
Description
Audience description
Website
Location
Target business types
Click Connect Newsletter
Your newsletter will sync automatically, pulling in subscriber count and engagement metrics.
Tip: Keep your newsletter profile complete and compelling — it's what businesses see when deciding whether to advertise with you.
Step 3: Create Your First Ad Slot
Now create an advertising opportunity:
Navigate to Ad Slots in the sidebar
Click Create Ad Slot
Fill in the ad slot details:
Name: A descriptive name (e.g., "Primary Sponsor Spot")
Description: What the advertiser gets
Format: Select the ad type
Price: Set your rate per placement
Minimum Bid: (Optional) Lowest bid you'll accept
Configure specifications:
Image specs: Dimensions and file requirements
Copy specs: Character limits
CTA specs: Button text and URL requirements
Set Publishing Days: Which days you publish
Click Create Ad Slot
Your ad slot is now live and visible to businesses!
Step 4: Set Up Payments
To receive payouts, connect your Stripe account:
Navigate to Payments in the sidebar
Click Connect with Stripe
Follow Stripe's onboarding process:
Enter your business/personal information
Add your bank account details
Verify your identity
Once complete, you'll return to adly.news
Note: Stripe Connect is required to receive any payouts. Complete this step before your first booking to avoid delays.
Step 5: Generate Affiliate Links (Optional)
In addition to direct sponsorships, you can earn commission on sales you drive through affiliate links — no applications, no waiting. This is a great way to fill gaps between paid bookings:
Navigate to Affiliate Links in the sidebar
Click New Link
Browse the advertiser library — every brand shows its commission rate, category, and EPC
Pick an advertiser, then pick an asset (banner image or text link)
We instantly generate a trackable share URL (e.g.
https://adly.news/a/aB3xK9pQrLmN)Copy the share URL or banner embed HTML and drop it into your newsletter
Click counts and attributed commissions show up automatically on the Affiliate Links page.
Tip: Affiliate commissions take 30-60 days to clear (advertisers wait for return windows to close before paying out), so don't rely on them for cash-flow-sensitive months. They're a great supplement to direct sponsorships.
See Affiliate Links for the full guide.
Step 6: Explore Cross-Promotions (Optional)
You can also grow your audience — or earn money — by cross-promoting with other newsletters:
Navigate to Cross-Promo in the sidebar
Browse cross-promotion campaigns from other newsletters looking for partners
Apply to campaigns that match your audience
If approved, you'll receive a tracking link to feature in your newsletter
Earn a per-subscriber rate for every verified new subscriber you drive
You can also create your own cross-promotion campaign to find newsletters that will promote you to their readers.
See Cross-Promotions for the full guide.
Step 7: Preview Your Public Page
Every newsletter has a public profile page where businesses can view your ad slots:
Go to Ad Slots
Click Preview on any ad slot
This opens your public newsletter page
Share this link with potential advertisers or include it in your newsletter's media kit.
What Happens Next
With your newsletter connected and ad slots created, you're ready to receive advertisers:
When a Business Submits a Booking Request
You'll receive a notification
The request appears in Ad Slots → Bids tab with a "Booking Request" badge
Review the request and choose to:
Accept — Business has 48 hours to complete booking
Decline — Decline with an optional message explaining why
If accepted and booked, follows standard booking flow
When a Business Makes an Offer
You'll receive a notification
The offer appears in Ad Slots → Bids tab
Review the offer and choose to:
Accept — Business has 48 hours to complete booking
Counter-offer — Propose a different price
Decline — Decline with an optional message
If accepted and booked, follows standard booking flow
Tips for Success
Optimize Your Profile
Use a professional logo
Write a compelling description
Include subscriber count and engagement metrics
Describe your audience demographics
Price Strategically
Research what similar newsletters charge
Consider offering a lower minimum bid for flexibility
Adjust pricing based on demand
Stay Responsive
Respond to booking requests and offers promptly
Check messages regularly
Publish ads on their scheduled dates
Build Trust
Deliver on your promises
Communicate proactively with advertisers
Ask satisfied advertisers for repeat bookings
Quick Reference
View your newsletters
Newsletters
Create/edit ad slots
Ad Slots
Review incoming bids
Ad Slots → Bids tab
Manage bookings
Bookings
View schedule
Bookings → Calendar tab
Browse campaigns
Campaigns
Track your applications
Campaigns → My Applications tab
Cross-promote newsletters
Cross-Promo
Generate affiliate links
Affiliate Links
View commissions
Affiliate Links → Commissions
Message advertisers
Messages
Withdraw earnings
Payments
Notification preferences
Notifications → Preferences tab
Need Help?
Connecting your newsletter? See Connecting Your Newsletter
Creating ad slots? See Creating Ad Slots
Managing bids? See Managing Bids
Cross-promotions? See Cross-Promotions
Earning with affiliate links? See Affiliate Links
Payment questions? See Payments & Payouts
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