> For the complete documentation index, see [llms.txt](https://adly-news.gitbook.io/adly.news-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adly-news.gitbook.io/adly.news-docs/01-getting-started/03-business-quickstart.md). # Business Quick Start Get started with newsletter advertising on [adly.news](https://adly.news) in just a few minutes. This guide walks you through finding newsletters, booking your first ad, and launching your campaign. ## Prerequisites Before you begin, make sure you have: * A business or product to advertise * Creative assets (logo, ad image, copy) * A payment method (credit/debit card) ## Step 1: Sign Up 1. Go to [adly.news](https://adly.news) 2. Click **Sign In** and select the business/advertiser option 3. Choose your sign-in method: * **Google** — Sign in with your Google account * **Microsoft** — Sign in with your Microsoft account * **Email** — Enter your email to receive a magic link 4. Complete the authentication to access your dashboard ## Step 2: Explore Your Options Once signed in, you have several ways to advertise: * **Browse Newsletters** — Find newsletters and submit booking requests * **Create Campaigns** — Post your advertising needs and let newsletters apply to you * **Make Offers** — Negotiate pricing on ad slots Your business information will be collected during the booking process. ## Step 3: Browse Newsletters Find newsletters that match your target audience: 1. Navigate to **Browse Newsletters** in the sidebar 2. Explore available newsletters 3. Click on a newsletter to view details: * Subscriber count * Engagement metrics (open rate, click rate) * Audience description * Available ad slots and pricing > **Tip:** Look for newsletters whose audience aligns with your target customers. A smaller, engaged audience often outperforms a larger, generic one. ## Step 4: Choose Your Approach You have three ways to advertise: ### Option A: Request a Booking Request an ad slot at the listed asking price: 1. Click on a newsletter to view its ad slots 2. Click **Request Booking at $X** on your preferred ad slot 3. Fill in your details: * Your name and company website * Brief campaign description * Preferred date 4. Submit your request 5. Wait for the newsletter owner to respond: * **Accepted:** You have 48 hours to complete the booking * **Declined:** You'll receive a message with their reason Best for: Quick placements when you're happy with the asking price. ### Option B: Make an Offer Negotiate a different rate: 1. Click on a newsletter to view its ad slots 2. Click **Make an Offer** on your preferred ad slot 3. Enter your proposed amount and preferred date 4. Add your name, company website, and campaign brief 5. Submit your offer 6. Wait for the newsletter owner to respond: * **Accepted:** You have 48 hours to complete the booking * **Counter-offer:** Review and accept or decline their price * **Declined:** Consider a higher offer or different newsletter Best for: Budget-conscious advertisers with flexible timing. ### Option C: Create a Campaign Let newsletters come to you: 1. Navigate to **Campaigns** in the sidebar 2. Click **Create Campaign** 3. Fill in campaign details: * Title and description * Date range * Payment type (fixed or negotiable) * Amount (if fixed) * Ideal newsletter description * Targeting options (niche, location) 4. Add your business branding 5. Click **Create Campaign** 6. Review applications as newsletters apply Best for: Large-scale advertising or finding multiple newsletters. > **Note:** When you create a campaign, we also reach out to relevant newsletters on your behalf to encourage applications. ## Step 5: Complete Your Booking After your booking request or offer is accepted: ### Part 1: Contact Details 1. Enter or confirm your contact information: * Contact name * Company name * Company website * Company description * Location ### Part 2: Schedule 1. Select an available date for your ad 2. Use the calendar to see available days (newsletter publishing days) 3. Dates already booked will be unavailable ### Part 3: Creative Assets 1. Provide your ad creative: * **Title:** Headline for your ad * **Image:** Upload an ad image (follow size specifications) * **Copy:** Your ad text/description * **CTA Text:** Call-to-action button text (e.g., "Learn More") * **CTA URL:** Where the button links to * **Campaign Goals:** (Optional) What you hope to achieve 2. Preview your ad to see how it will look ### Part 4: Payment 1. Review the booking summary 2. Enter your payment information 3. Click **Complete Booking** You'll receive a confirmation email and the booking will appear in **My Bookings**. ## What Happens Next After booking: 1. **Booking Confirmed** — Your ad is scheduled 2. **Newsletter Owner Receives Your Creative** — They'll prepare your ad 3. **Ad Publishes** — Your ad goes out on the scheduled date 4. **Booking Completed** — The booking is automatically marked complete after the scheduled date ### Communicating with Newsletter Owners Need to discuss your creative or make changes? 1. Navigate to **Messages** in the sidebar 2. Find your conversation with the newsletter owner 3. Send messages to discuss your booking ## Tips for Success ### Choose the Right Newsletters * Match newsletter audience to your target customers * Check engagement metrics (higher open rates = better visibility) * Read audience descriptions carefully ### Create Compelling Ads * Use clear, benefit-focused headlines * Include a strong call-to-action * Test different approaches across newsletters ### Track Your Results * Use UTM parameters in your CTA URLs * Track conversions from each newsletter * Identify top-performing newsletters for repeat bookings ### Build Relationships * Be responsive to messages * Provide feedback after campaigns * Book repeat placements with newsletters that perform well ## Quick Reference | Task | Location | | -------------------------- | -------------------- | | Find newsletters | Browse Newsletters | | View your bookings | My Bookings | | Track your requests/offers | My Requests & Offers | | Create a campaign | Campaigns | | Message newsletter owners | Messages | | View schedule | Calendar | | Manage payments | Payments | | Notification preferences | Settings | ## Need Help? * **Finding newsletters?** See [Browsing Newsletters](/adly.news-docs/03-businesses/01-browsing-newsletters.md) * **Booking questions?** See [Booking Ad Slots](/adly.news-docs/03-businesses/02-booking-ad-slots.md) * **Making offers?** See [Submitting Offers](/adly.news-docs/03-businesses/03-submitting-bids.md) * **Campaign setup?** See [Creating Campaigns](/adly.news-docs/03-businesses/04-creating-campaigns.md) *** [Start advertising on adly.news →](https://adly.news) --- # Agent Instructions This documentation is published with GitBook. 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