Payments & Payouts

This guide explains how earnings work on adly.news, how to set up payouts, and how to withdraw your money to your bank account.

Understanding Your Earnings

How You Earn

You earn money when businesses book your ad slots:

1. Business books and pays — Payment is collected
2. Platform fee deducted — 13% goes to the platform
3. Your earnings — 87% goes to your balance

Balance Types

You have two types of balances:

Balance Type	Description
Pending Balance	Earnings from confirmed bookings not yet completed
Available Balance	Funds ready to withdraw to your bank

How Earnings Move

Booking Confirmed → Pending Balance
         ↓
Booking Completed (ad published)
         ↓
Pending Balance → Available Balance
         ↓
You request withdrawal
         ↓
Funds arrive in your bank (2-5 business days)

CPL Earnings

For CPL (Cost Per Lead) bookings, earnings work differently:

• The business's max payout is escrowed when the booking is created
• After you publish the ad, leads are collected for 4 days
• Your earnings are calculated as leads × cost per lead, capped at the max payout
• The standard 13% platform fee is applied to your calculated earnings
• The remaining amount moves to your available balance

Example: A CPL booking has $10/lead with a $500 max payout. You generate 35 leads. Your calculated earnings are $350. After the 13% fee ($45.50), you receive $304.50 in your available balance.

Accessing the Payments Page

Navigate to Payments

1. Click Payments in the sidebar
2. You'll see your balance summary and payout options

What You'll See

The Payments page shows:

Section	Description
Pending Balance	Earnings awaiting booking completion
Available Balance	Funds ready to withdraw
Total Earned	Lifetime earnings on the platform
Stripe Connect Status	Whether your bank is connected
Payout History	Record of all withdrawals

Setting Up Payouts with Stripe Connect

To receive payouts, you need to connect your bank account through Stripe.

Step 1: Start the Connection

1. Navigate to Payments
2. Click Connect with Stripe
3. You'll be redirected to Stripe's onboarding

Step 2: Complete Stripe Onboarding

Stripe will ask for:

Information	Why It's Needed
Personal/Business Info	Identity verification
Bank Account	Where to send your payouts
Tax Information	Legal compliance

Step 3: Verify Your Identity

Stripe may require:

• Government-issued ID
• Address verification
• Business documentation (if applicable)

Step 4: Complete Setup

1. Follow all Stripe prompts
2. Submit required information
3. Return to adly.news when complete
4. Your status will show as connected

Stripe Account Statuses

Status	Meaning
Not Connected	You haven't started Stripe setup
Pending	Setup in progress, additional info needed
Active	Fully connected, can receive payouts

If your status is "Pending," click to complete the remaining setup steps.

Withdrawing Funds

When You Can Withdraw

You can withdraw when:

• Your Stripe account is active
• Your available balance is at least $1.00

How to Withdraw

1. Navigate to Payments
2. Click Withdraw
3. Confirm the withdrawal amount
4. Click Confirm Withdrawal

What Happens Next

1. Payout is initiated with Stripe
2. Funds leave your adly.news balance
3. Funds arrive in your bank in 2-5 business days
4. You receive a confirmation notification

Payout Timing

Factor	Details
Processing	Payout initiated immediately
Bank Transfer	2-5 business days
Weekends/Holidays	May add 1-2 days

Viewing Earnings by Newsletter

If you have multiple newsletters:

Earnings Breakdown

The Payments page shows:

• Total earnings across all newsletters
• Breakdown by individual newsletter
• Pending bookings per newsletter

Why Breakdown Matters

• See which newsletters earn most
• Identify opportunities for improvement
• Understand your overall business

Payout History

Viewing Past Payouts

Scroll down on the Payments page to see:

Information	Description
Date	When the payout was requested
Amount	How much was withdrawn
Status	Pending, Processing, Completed, Failed
Completed Date	When funds arrived

Payout Statuses

Status	Meaning
Pending	Payout requested, processing hasn't started
Processing	Being transferred to your bank
Completed	Successfully deposited
Failed	Transfer failed (see reason)
Cancelled	Payout was cancelled

Pending Bookings

Understanding Pending Balance

Pending balance comes from confirmed bookings that haven't been completed yet:

• The business has paid
• The ad hasn't been published yet
• Funds will become available after the scheduled date passes

Viewing Pending Bookings

The Payments page shows pending bookings with:

• Newsletter name
• Business name
• Scheduled date
• Your earnings (after platform fee)

Moving Funds to Available

Funds automatically move to your available balance:

1. Publish the ad on the scheduled date
2. The booking is automatically marked as Complete after the scheduled date
3. Funds move to your available balance

No manual action is required — just publish the ad as scheduled.

Platform Fees

Fee Structure

Component	Percentage
Your Earnings	87%
Platform Fee	13%

Example

If a booking is $100:

• Platform fee: $18
• Your earnings: $82

When Fees Are Applied

Fees are deducted when the booking is confirmed. The amounts shown in your balances are already net of platform fees.

Troubleshooting

Stripe Connection Issues

If you can't complete Stripe setup:

1. Ensure you're providing accurate information
2. Check that your bank account details are correct
3. Verify your identity documents are clear
4. Try again or contact Stripe support

Payout Failed

If a payout fails:

1. Check the failure reason in payout history
2. Verify your bank account is still valid
3. Update Stripe account if needed
4. Request a new payout

Missing Earnings

If expected earnings aren't showing:

1. Verify the booking status is Confirmed
2. Check that payment was completed
3. Allow time for processing
4. Contact support if issues persist

Balance Discrepancy

If your balance seems incorrect:

1. Check pending vs. available balance
2. Review recent bookings and their statuses
3. Check payout history for recent withdrawals
4. Contact support with specific concerns

Tax Considerations

Your Responsibility

• You're responsible for reporting income
• Keep records of all payouts
• Consult a tax professional for advice
• Stripe may issue tax documents (1099 in the US)

Record Keeping

The Payments page serves as your earnings record:

• Payout history shows all withdrawals
• Booking history shows all earnings
• Download or screenshot for your records

Best Practices

Complete Stripe Setup Early

Don't wait until you have earnings:

1. Set up Stripe when you create your account
2. Complete all verification steps
3. Be ready to withdraw when you earn

Publish Ads on Schedule

To ensure smooth fund processing:

1. Publish ads on their scheduled dates
2. Bookings are automatically marked complete
3. Funds become available after the scheduled date

Withdraw Regularly

Consider regular withdrawals:

• Don't let large balances accumulate
• Ensures steady cash flow
• Reduces risk of any issues

Keep Bank Information Updated

If you change banks:

1. Update your Stripe account
2. Verify the new account
3. Ensure payouts continue smoothly

Common Questions

When will my earnings be available?

Earnings move to available balance automatically after the scheduled publication date. Withdraw to your bank in 2-5 business days.

Can I get paid instantly?

Standard payouts take 2-5 business days. Stripe may offer instant payouts for additional fees in some regions.

What currency do I receive?

Payments are in USD. Your bank may convert if you're in another country.

Can I change my bank account?

Yes, update your bank account in Stripe. New payouts will go to the updated account.

Is there a minimum payout?

Yes, the minimum withdrawal is $1.00.

Next Steps

• Ensure your Newsletter and Ad Slots are set up
• Complete Bookings promptly to access earnings
• Configure notification preferences in Settings