> For the complete documentation index, see [llms.txt](https://adly-news.gitbook.io/adly.news-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adly-news.gitbook.io/adly.news-docs/03-businesses.md).

# Business Advertisers Guide

Welcome to the Business Advertisers section of the [adly.news](https://adly.news) documentation. This guide covers everything you need to know about advertising your business through newsletter placements.

## Getting Started

If you're new to [adly.news](https://adly.news), we recommend starting with the [Business Quick Start](/adly.news-docs/01-getting-started/03-business-quickstart.md) guide to get up and running quickly.

## Features Overview

### Core Features

| Feature                | Description                                          | Guide                                                                            |
| ---------------------- | ---------------------------------------------------- | -------------------------------------------------------------------------------- |
| **Browse Newsletters** | Discover newsletters that match your target audience | [Browsing Newsletters](/adly.news-docs/03-businesses/01-browsing-newsletters.md) |
| **Bookings**           | Book ad slots directly at listed prices              | [Booking Ad Slots](/adly.news-docs/03-businesses/02-booking-ad-slots.md)         |
| **Bids**               | Submit bids to negotiate pricing                     | [Submitting Bids](/adly.news-docs/03-businesses/03-submitting-bids.md)           |
| **Campaigns**          | Create campaigns for newsletters to apply to         | [Creating Campaigns](/adly.news-docs/03-businesses/04-creating-campaigns.md)     |
| **Manage Bookings**    | Track and manage your ad placements                  | [Managing Bookings](/adly.news-docs/03-businesses/05-managing-bookings.md)       |

### Communication & Scheduling

| Feature      | Description                        | Guide                                                    |
| ------------ | ---------------------------------- | -------------------------------------------------------- |
| **Messages** | Communicate with newsletter owners | [Messages](/adly.news-docs/03-businesses/06-messages.md) |
| **Calendar** | View your scheduled ad placements  | [Calendar](/adly.news-docs/03-businesses/07-calendar.md) |

### Payments

| Feature      | Description                             | Guide                                                    |
| ------------ | --------------------------------------- | -------------------------------------------------------- |
| **Payments** | Manage payment methods and view history | [Payments](/adly.news-docs/03-businesses/08-payments.md) |

### Account

| Feature      | Description                     | Guide                                                    |
| ------------ | ------------------------------- | -------------------------------------------------------- |
| **Settings** | Manage notification preferences | [Settings](/adly.news-docs/03-businesses/09-settings.md) |

## How It Works

1. **Browse Newsletters** — Discover newsletters that reach your target audience on [adly.news](https://adly.news)
2. **Choose Your Approach** — Book directly, submit a bid, or create a campaign
3. **Provide Creative Assets** — Upload your ad creative with copy, images, and CTAs
4. **Complete Payment** — Pay securely through Stripe
5. **Track Performance** — Monitor your bookings and communicate with newsletter owners

## Advertising Options

[adly.news](https://adly.news) offers three ways to advertise in newsletters:

### Direct Booking

Book an ad slot immediately at the listed price. Best for:

* Time-sensitive campaigns
* When the price is right
* Quick, guaranteed placement

### Bidding

Submit a bid at your preferred price. Best for:

* Budget-conscious advertisers
* Flexible timing
* Negotiating better rates

### Campaigns

Create a campaign and let newsletters apply to you. Best for:

* Large-scale advertising
* Finding multiple newsletters at once
* Letting relevant newsletters come to you

## Ad Formats

Newsletter owners can offer various ad formats:

| Format                | Description                                      |
| --------------------- | ------------------------------------------------ |
| **Featured Top Post** | Premium placement at the top of the newsletter   |
| **Newsletter Post**   | Standard placement within the newsletter content |
| **Banner**            | Visual banner advertisement                      |
| **Sponsored Section** | Dedicated sponsored content section              |
| **Custom**            | Custom format defined by the newsletter owner    |

## Dashboard Navigation

When you sign in as a business on [adly.news](https://adly.news), you'll see the following navigation options:

* **My Bookings** — View and manage your ad bookings
* **My Bids** — Track submitted bids and counter-offers
* **Campaigns** — Create and manage advertising campaigns
* **Messages** — Communicate with newsletter owners
* **Browse Newsletters** — Discover new newsletters
* **Calendar** — View scheduled placements
* **Payments** — Manage payment information
* **Notifications** — View alerts and updates
* **Settings** — Configure preferences

## Next Steps

Ready to get started? Head to [Browsing Newsletters](/adly.news-docs/03-businesses/01-browsing-newsletters.md) to find your first newsletter to advertise in.

***

[Start advertising on adly.news →](https://adly.news)


---

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