> For the complete documentation index, see [llms.txt](https://adly-news.gitbook.io/adly.news-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adly-news.gitbook.io/adly.news-docs/03-businesses/04-creating-campaigns.md).

# Creating Campaigns

Campaigns on [adly.news](https://adly.news) let you post your advertising needs and have newsletters apply to work with you. Instead of finding newsletters one by one, they come to you.

## Understanding Campaigns

### What is a Campaign?

A campaign is your advertisement for advertising. You describe:

* What you're promoting
* When you want ads to run
* What kind of newsletters you're looking for
* How much you're willing to pay

Newsletter owners browse campaigns and apply if they're a good fit.

### Campaigns vs. Direct Booking

| Approach          | Campaigns                              | Direct Booking                |
| ----------------- | -------------------------------------- | ----------------------------- |
| **Who initiates** | Newsletter owners apply to you         | You find and book newsletters |
| **Effort**        | Lower — they come to you               | Higher — you search           |
| **Control**       | Choose from applicants                 | Choose specific newsletters   |
| **Discovery**     | Find newsletters you might have missed | Limited to what you search    |
| **Best for**      | Scaling, finding multiple newsletters  | Specific newsletter targets   |

## Creating a Campaign

### Navigate to Campaigns

1. Click **Campaigns** in the sidebar
2. Click **Create Campaign**

### Campaign Details

#### Basic Information

| Field          | Description                | Example                 |
| -------------- | -------------------------- | ----------------------- |
| **Title**      | Campaign name              | "Summer Product Launch" |
| **Start Date** | When ads can begin running | July 1, 2026            |
| **End Date**   | Last date for ads          | July 31, 2026           |

#### Payment Configuration

Choose how you'll pay:

**Fixed Payment:**

* Set a specific amount you'll pay
* Newsletter owners know exactly what they'll earn
* Simpler for both parties

**Negotiable:**

* Open to discussing rates
* Newsletter owners propose their price
* More flexibility

**Cost Per Lead (CPL):**

* Pay only for qualified leads
* Set a cost per lead and a maximum payout
* Leads are captured through a branded form page
* You only pay for actual results

| Option     | Amount Field               | Use When                                 |
| ---------- | -------------------------- | ---------------------------------------- |
| Fixed      | Enter exact amount         | You have a set budget per placement      |
| Negotiable | Optional suggested amount  | You're flexible on pricing               |
| CPL        | Cost per lead + max payout | You want to pay based on lead generation |

#### CPL Lead Capture Configuration

When creating a CPL campaign, you'll configure:

| Field                | Description                                           |
| -------------------- | ----------------------------------------------------- |
| **Cost Per Lead**    | How much you'll pay for each captured lead            |
| **Max Payout**       | The maximum total you'll pay per newsletter placement |
| **Custom Questions** | Additional form fields beyond name, email, and phone  |

**Default fields collected:** Name, email, and phone number are always included on the lead capture form.

**Custom form fields:** Add additional questions to qualify leads:

* **Text** — Short text input (e.g., "Company name")
* **Textarea** — Long text input (e.g., "What are you looking for?")
* **Number** — Numeric input (e.g., "Team size")
* **Select** — Dropdown with predefined options (e.g., "Budget range")

The lead capture page is automatically branded with your business logo and description.

> **How CPL payments work:** The max payout is escrowed when a newsletter is approved. After the ad is published, leads are collected for 4 days. Your actual payment is calculated as `leads × cost per lead`, capped at the max payout. The newsletter receives 87% of the calculated amount (the standard 13% platform fee applies).

#### Ideal Newsletter Description

Describe your target newsletters:

* What niche or topic should they cover?
* What audience demographics are you targeting?
* What size newsletters are you looking for?
* Any specific requirements?

**Good example:**

> "We're looking for newsletters focused on productivity, remote work, or tech for professionals. Ideal audience is knowledge workers aged 25-45 who use digital tools daily. Open to newsletters with 5,000+ subscribers and strong engagement rates."

**Avoid:**

> "Any newsletter."

### Business Branding

Add your business information:

| Field                    | Description            |
| ------------------------ | ---------------------- |
| **Business Name**        | Your company name      |
| **Business Logo**        | Upload your logo       |
| **Business Description** | What your company does |
| **Business Website**     | Your website URL       |

This helps newsletter owners understand if you're a good fit for their audience.

### Campaign Goals (Optional)

Describe what you're trying to achieve:

* Brand awareness
* Product launch
* Lead generation
* Event promotion

### Creative Assets (Optional)

You can optionally provide:

* Campaign image
* Sample copy
* CTA suggestions

Newsletter owners can see these when deciding whether to apply.

### Targeting Options

You can target your campaign by:

| Option       | Description                          |
| ------------ | ------------------------------------ |
| **Niche**    | Select a topic category              |
| **Location** | Target newsletters in specific areas |

> **Tip:** The more specific your targeting, the more relevant newsletter applicants you'll receive.

## Submitting Your Campaign

1. Review all entered information
2. Click **Create Campaign**
3. Your campaign is now live

### What Happens After You Create a Campaign

Once your campaign is live:

1. **Newsletter owners can browse and apply** — Your campaign appears in the campaigns section for newsletter owners
2. **Applications come to you** — Review incoming applications from interested newsletters

## Managing Your Campaign

### Viewing Your Campaigns

1. Navigate to **Campaigns**
2. See all your campaigns with:
   * Title and date range
   * Status (Active, Paused, Completed)
   * Number of applications

### Campaign Statuses

| Status        | Meaning                                |
| ------------- | -------------------------------------- |
| **Active**    | Accepting applications                 |
| **Paused**    | Temporarily not accepting applications |
| **Completed** | Campaign period ended                  |
| **Cancelled** | Campaign was cancelled                 |

### Filtering Campaigns

Use tabs to filter by status:

* All
* Active
* Paused
* Completed

## Reviewing Applications

### Accessing Applications

1. Click on a campaign
2. View the list of applications

### Application Information

Each application shows:

| Information         | Description                  |
| ------------------- | ---------------------------- |
| **Newsletter**      | Which newsletter applied     |
| **Proposed Date**   | When they can run the ad     |
| **Proposed Amount** | Their price (if negotiable)  |
| **Message**         | Why they're a good fit       |
| **Newsletter Info** | Subscriber count, engagement |

### Evaluating Applications

Consider these factors:

| Factor           | What to Check                           |
| ---------------- | --------------------------------------- |
| **Audience fit** | Does their audience match your target?  |
| **Engagement**   | Are open/click rates strong?            |
| **Price**        | Is the proposed amount reasonable?      |
| **Message**      | Did they personalize their application? |
| **Timing**       | Does their proposed date work?          |

### Responding to Applications

For each application, you can:

**Approve:**

1. Click **Approve** on the application
2. A booking is created
3. Follow the standard booking flow

**Reject:**

1. Click **Reject** on the application
2. The newsletter owner is notified
3. They can apply to other campaigns

## Tips for Successful Campaigns

### Write a Compelling Campaign

* Be specific about what you're looking for
* Describe your ideal newsletter audience
* Explain what makes the opportunity attractive
* Set realistic payment expectations

### Provide Complete Business Info

Newsletter owners want to know:

* Who you are
* What you're promoting
* Why their audience would care
* That you're legitimate and professional

### Set Appropriate Payment

**Fixed pricing:**

* Research market rates
* Consider newsletter sizes you're targeting
* Price attractively to get quality applicants

**Negotiable pricing:**

* Provide a suggested range if helpful
* Be truly open to negotiation
* Respond reasonably to proposals

**CPL pricing:**

* Set a cost per lead that reflects the value of each lead to your business
* Set a max payout that accounts for the newsletter's audience size
* Keep custom form fields minimal to maximize conversion rates
* Use select fields for qualification questions to get structured data

### Be Responsive

* Review applications promptly
* Don't leave newsletters waiting
* Communicate clearly about decisions

### Cast a Wide Net

Campaigns work best when:

* Your ideal newsletter description is clear but not too narrow
* Payment is competitive
* Your business is appealing to newsletter audiences

## After Approving Applications

### Booking Creation

When you approve an application:

1. A booking is created
2. You may need to provide creative assets
3. Payment is processed
4. The ad is scheduled

### Working with Multiple Newsletters

If you approve multiple applications:

* Each becomes a separate booking
* Manage them in **My Bookings**
* Track dates in your **Calendar**

## Editing Campaigns

### What You Can Edit

While a campaign is active:

* Description updates
* Date range adjustments
* Payment changes

### Pausing a Campaign

If you've received enough applications:

1. Go to the campaign
2. Click **Pause**
3. New applications are stopped
4. Existing applications remain

### Cancelling a Campaign

If you need to cancel:

1. Go to the campaign
2. Click **Cancel** (if available)
3. Campaign is marked cancelled
4. Existing applications/bookings may need handling

## Common Questions

### How many applications will I receive?

This depends on:

* How attractive your campaign is
* Your payment offer
* How many newsletters match your criteria
* Current platform activity

### How long should I keep a campaign active?

Keep it active until:

* You've received enough quality applications
* You've approved enough newsletters
* The campaign period begins

### Can I run multiple campaigns simultaneously?

Yes. Consider:

* Different campaigns for different audiences
* Different date ranges
* Different budget allocations

### What if I don't get enough applications?

Try:

* Increasing your payment offer
* Broadening your ideal newsletter description
* Extending the campaign date range
* Improving your business description
* Adding targeting options (niche/location) to attract more relevant applicants

### Can I contact applicants before approving?

Typically, approval creates the booking. Detailed communication happens after. Your campaign details should provide enough info for their application.

## Next Steps

* Manage approved applications in [My Bookings](/adly.news-docs/03-businesses/05-managing-bookings.md)
* Track all bookings in your [Calendar](/adly.news-docs/03-businesses/07-calendar.md)
* Compare with [Browsing Newsletters](/adly.news-docs/03-businesses/01-browsing-newsletters.md) for direct outreach


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