Creating Campaigns

Campaigns on adly.news let you post your advertising needs and have newsletters apply to work with you. Instead of finding newsletters one by one, they come to you.

Understanding Campaigns

What is a Campaign?

A campaign is your advertisement for advertising. You describe:

• What you're promoting
• When you want ads to run
• What kind of newsletters you're looking for
• How much you're willing to pay

Newsletter owners browse campaigns and apply if they're a good fit.

Campaigns vs. Direct Booking

Approach	Campaigns	Direct Booking
Who initiates	Newsletter owners apply to you	You find and book newsletters
Effort	Lower — they come to you	Higher — you search
Control	Choose from applicants	Choose specific newsletters
Discovery	Find newsletters you might have missed	Limited to what you search
Best for	Scaling, finding multiple newsletters	Specific newsletter targets

Creating a Campaign

Navigate to Campaigns

1. Click Campaigns in the sidebar
2. Click Create Campaign

Campaign Details

Basic Information

Field	Description	Example
Title	Campaign name	"Summer Product Launch"
Start Date	When ads can begin running	July 1, 2026
End Date	Last date for ads	July 31, 2026

Payment Configuration

Choose how you'll pay:

Fixed Payment:

• Set a specific amount you'll pay
• Newsletter owners know exactly what they'll earn
• Simpler for both parties

Negotiable:

• Open to discussing rates
• Newsletter owners propose their price
• More flexibility

Cost Per Lead (CPL):

• Pay only for qualified leads
• Set a cost per lead and a maximum payout
• Leads are captured through a branded form page
• You only pay for actual results

Option	Amount Field	Use When
Fixed	Enter exact amount	You have a set budget per placement
Negotiable	Optional suggested amount	You're flexible on pricing
CPL	Cost per lead + max payout	You want to pay based on lead generation

CPL Lead Capture Configuration

When creating a CPL campaign, you'll configure:

Field	Description
Cost Per Lead	How much you'll pay for each captured lead
Max Payout	The maximum total you'll pay per newsletter placement
Custom Questions	Additional form fields beyond name, email, and phone

Default fields collected: Name, email, and phone number are always included on the lead capture form.

Custom form fields: Add additional questions to qualify leads:

• Text — Short text input (e.g., "Company name")
• Textarea — Long text input (e.g., "What are you looking for?")
• Number — Numeric input (e.g., "Team size")
• Select — Dropdown with predefined options (e.g., "Budget range")

The lead capture page is automatically branded with your business logo and description.

How CPL payments work: The max payout is escrowed when a newsletter is approved. After the ad is published, leads are collected for 4 days. Your actual payment is calculated as leads × cost per lead, capped at the max payout. The newsletter receives 87% of the calculated amount (the standard 13% platform fee applies).

Ideal Newsletter Description

Describe your target newsletters:

• What niche or topic should they cover?
• What audience demographics are you targeting?
• What size newsletters are you looking for?
• Any specific requirements?

Good example:

"We're looking for newsletters focused on productivity, remote work, or tech for professionals. Ideal audience is knowledge workers aged 25-45 who use digital tools daily. Open to newsletters with 5,000+ subscribers and strong engagement rates."

Avoid:

"Any newsletter."

Business Branding

Add your business information:

Field	Description
Business Name	Your company name
Business Logo	Upload your logo
Business Description	What your company does
Business Website	Your website URL

This helps newsletter owners understand if you're a good fit for their audience.

Campaign Goals (Optional)

Describe what you're trying to achieve:

• Brand awareness
• Product launch
• Lead generation
• Event promotion

Creative Assets (Optional)

You can optionally provide:

• Campaign image
• Sample copy
• CTA suggestions

Newsletter owners can see these when deciding whether to apply.

Targeting Options

You can target your campaign by:

Option	Description
Niche	Select a topic category
Location	Target newsletters in specific areas

Tip: The more specific your targeting, the more relevant newsletter applicants you'll receive.

Submitting Your Campaign

1. Review all entered information
2. Click Create Campaign
3. Your campaign is now live

What Happens After You Create a Campaign

Once your campaign is live:

1. Newsletter owners can browse and apply — Your campaign appears in the campaigns section for newsletter owners
2. Applications come to you — Review incoming applications from interested newsletters

Managing Your Campaign

Viewing Your Campaigns

1. Navigate to Campaigns
2. See all your campaigns with:

   • Title and date range
   • Status (Active, Paused, Completed)
   • Number of applications

Campaign Statuses

Status	Meaning
Active	Accepting applications
Paused	Temporarily not accepting applications
Completed	Campaign period ended
Cancelled	Campaign was cancelled

Filtering Campaigns

Use tabs to filter by status:

• All
• Active
• Paused
• Completed

Reviewing Applications

Accessing Applications

1. Click on a campaign
2. View the list of applications

Application Information

Each application shows:

Information	Description
Newsletter	Which newsletter applied
Proposed Date	When they can run the ad
Proposed Amount	Their price (if negotiable)
Message	Why they're a good fit
Newsletter Info	Subscriber count, engagement

Evaluating Applications

Consider these factors:

Factor	What to Check
Audience fit	Does their audience match your target?
Engagement	Are open/click rates strong?
Price	Is the proposed amount reasonable?
Message	Did they personalize their application?
Timing	Does their proposed date work?

Responding to Applications

For each application, you can:

Approve:

1. Click Approve on the application
2. A booking is created
3. Follow the standard booking flow

Reject:

1. Click Reject on the application
2. The newsletter owner is notified
3. They can apply to other campaigns

Tips for Successful Campaigns

Write a Compelling Campaign

• Be specific about what you're looking for
• Describe your ideal newsletter audience
• Explain what makes the opportunity attractive
• Set realistic payment expectations

Provide Complete Business Info

Newsletter owners want to know:

• Who you are
• What you're promoting
• Why their audience would care
• That you're legitimate and professional

Set Appropriate Payment

Fixed pricing:

• Research market rates
• Consider newsletter sizes you're targeting
• Price attractively to get quality applicants

Negotiable pricing:

• Provide a suggested range if helpful
• Be truly open to negotiation
• Respond reasonably to proposals

CPL pricing:

• Set a cost per lead that reflects the value of each lead to your business
• Set a max payout that accounts for the newsletter's audience size
• Keep custom form fields minimal to maximize conversion rates
• Use select fields for qualification questions to get structured data

Be Responsive

• Review applications promptly
• Don't leave newsletters waiting
• Communicate clearly about decisions

Cast a Wide Net

Campaigns work best when:

• Your ideal newsletter description is clear but not too narrow
• Payment is competitive
• Your business is appealing to newsletter audiences

After Approving Applications

Booking Creation

When you approve an application:

1. A booking is created
2. You may need to provide creative assets
3. Payment is processed
4. The ad is scheduled

Working with Multiple Newsletters

If you approve multiple applications:

• Each becomes a separate booking
• Manage them in My Bookings
• Track dates in your Calendar

Editing Campaigns

What You Can Edit

While a campaign is active:

• Description updates
• Date range adjustments
• Payment changes

Pausing a Campaign

If you've received enough applications:

1. Go to the campaign
2. Click Pause
3. New applications are stopped
4. Existing applications remain

Cancelling a Campaign

If you need to cancel:

1. Go to the campaign
2. Click Cancel (if available)
3. Campaign is marked cancelled
4. Existing applications/bookings may need handling

Common Questions

How many applications will I receive?

This depends on:

• How attractive your campaign is
• Your payment offer
• How many newsletters match your criteria
• Current platform activity

How long should I keep a campaign active?

Keep it active until:

• You've received enough quality applications
• You've approved enough newsletters
• The campaign period begins

Can I run multiple campaigns simultaneously?

Yes. Consider:

• Different campaigns for different audiences
• Different date ranges
• Different budget allocations

What if I don't get enough applications?

Try:

• Increasing your payment offer
• Broadening your ideal newsletter description
• Extending the campaign date range
• Improving your business description
• Adding targeting options (niche/location) to attract more relevant applicants

Can I contact applicants before approving?

Typically, approval creates the booking. Detailed communication happens after. Your campaign details should provide enough info for their application.

Next Steps

• Manage approved applications in My Bookings
• Track all bookings in your Calendar
• Compare with Browsing Newsletters for direct outreach