Newsletter Owner Quick Start

Get your newsletter set up on adly.news and start accepting advertisers in just a few minutes. This guide walks you through the essential steps to start monetizing your newsletter.

Prerequisites

Before you begin, make sure you have:

• A newsletter on a supported platform (Beehiiv, Kit, Mailchimp, The Newsletter Plugin, or GetResponse)

• Access to your platform's API key or OAuth credentials

• A Stripe account (or be ready to create one for payouts)

Step 1: Sign Up

1. Go to adly.news

2. Click Sign In and select the newsletter owner option

3. Choose your sign-in method:

   • Google — Sign in with your Google account

   • Microsoft — Sign in with your Microsoft account

   • Email — Enter your email to receive a magic link

4. Complete the authentication to access your dashboard

Step 2: Connect Your Newsletter

Once signed in, you'll need to connect your newsletter:

1. Navigate to Newsletters in the sidebar

2. Click Add Newsletter

3. Select your newsletter platform

4. Enter your API credentials:

   • Beehiiv: API Key

   • Kit: API Key

   • Mailchimp: Click to connect via OAuth

   • The Newsletter Plugin: Base URL, Client Key, and Client Secret

   • GetResponse: API Key

5. If your platform has multiple publications, select which one to connect

6. Fill in your newsletter details:

   • Logo

   • Description

   • Audience description

   • Website

   • Location

   • Target business types

7. Click Connect Newsletter

Your newsletter will sync automatically, pulling in subscriber count and engagement metrics.

Tip: Keep your newsletter profile complete and compelling — it's what businesses see when deciding whether to advertise with you.

Step 3: Create Your First Ad Slot

Now create an advertising opportunity:

1. Navigate to Ad Slots in the sidebar

2. Click Create Ad Slot

3. Fill in the ad slot details:

   • Name: A descriptive name (e.g., "Primary Sponsor Spot")

   • Description: What the advertiser gets

   • Format: Select the ad type

   • Price: Set your rate per placement

   • Minimum Bid: (Optional) Lowest bid you'll accept

4. Configure specifications:

   • Image specs: Dimensions and file requirements

   • Copy specs: Character limits

   • CTA specs: Button text and URL requirements

5. Set Publishing Days: Which days you publish

6. Click Create Ad Slot

Your ad slot is now live and visible to businesses!

Step 4: Set Up Payments

To receive payouts, connect your Stripe account:

1. Navigate to Payments in the sidebar

2. Click Connect with Stripe

3. Follow Stripe's onboarding process:

   • Enter your business/personal information

   • Add your bank account details

   • Verify your identity

4. Once complete, you'll return to adly.news

Note: Stripe Connect is required to receive any payouts. Complete this step before your first booking to avoid delays.

Step 5: Preview Your Public Page

Every newsletter has a public profile page where businesses can view your ad slots:

1. Go to Ad Slots

2. Click Preview on any ad slot

3. This opens your public newsletter page

Share this link with potential advertisers or include it in your newsletter's media kit.

What Happens Next

With your newsletter connected and ad slots created, you're ready to receive advertisers:

When a Business Books Directly

1. You'll receive a notification

2. The booking appears in Bookings with status "Confirmed"

3. The business provides their creative assets

4. You publish the ad on the scheduled date

5. The booking is automatically marked as complete

6. Funds move to your available balance

When a Business Submits a Bid

1. You'll receive a notification

2. The bid appears in Bids

3. Review the bid and choose to:

   • Accept — Business has 48 hours to complete booking

   • Counter-offer — Propose a different price

   • Reject — Decline the bid

4. If accepted and booked, follows standard booking flow

Tips for Success

Optimize Your Profile

• Use a professional logo

• Write a compelling description

• Include subscriber count and engagement metrics

• Describe your audience demographics

Price Strategically

• Research what similar newsletters charge

• Consider offering a lower minimum bid for flexibility

• Adjust pricing based on demand

Stay Responsive

• Respond to bids promptly

• Check messages regularly

• Publish ads on their scheduled dates

Build Trust

• Deliver on your promises

• Communicate proactively with advertisers

• Ask satisfied advertisers for repeat bookings

Quick Reference

Task	Location
View your newsletters	Newsletters
Create/edit ad slots	Ad Slots
Review incoming bids	Bids
Manage bookings	Bookings
Message advertisers	Messages
View schedule	Calendar
Withdraw earnings	Payments
Notification preferences	Settings

Need Help?

• Connecting your newsletter? See Connecting Your Newsletter

• Creating ad slots? See Creating Ad Slots

• Managing bids? See Managing Bids

• Payment questions? See Payments & Payouts

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Start monetizing your newsletter on adly.news →