Business Advertisers Guide

Welcome to the Business Advertisers section of the adly.news documentation. This guide covers everything you need to know about advertising your business through newsletter placements.

Getting Started

If you're new to adly.news, we recommend starting with the Business Quick Start guide to get up and running quickly.

Features Overview

Core Features

Feature	Description	Guide
Browse Newsletters	Discover newsletters that match your target audience	Browsing Newsletters
Bookings	Book ad slots directly at listed prices	Booking Ad Slots
Bids	Submit bids to negotiate pricing	Submitting Bids
Campaigns	Create campaigns for newsletters to apply to	Creating Campaigns
Manage Bookings	Track and manage your ad placements	Managing Bookings

Communication & Scheduling

Feature	Description	Guide
Messages	Communicate with newsletter owners	Messages
Calendar	View your scheduled ad placements	Calendar

Payments

Feature	Description	Guide
Payments	Manage payment methods and view history	Payments

Account

Feature	Description	Guide
Settings	Manage notification preferences	Settings

How It Works

1. Browse Newsletters — Discover newsletters that reach your target audience on adly.news

2. Choose Your Approach — Book directly, submit a bid, or create a campaign

3. Provide Creative Assets — Upload your ad creative with copy, images, and CTAs

4. Complete Payment — Pay securely through Stripe

5. Track Performance — Monitor your bookings and communicate with newsletter owners

Advertising Options

adly.news offers three ways to advertise in newsletters:

Direct Booking

Book an ad slot immediately at the listed price. Best for:

• Time-sensitive campaigns

• When the price is right

• Quick, guaranteed placement

Bidding

Submit a bid at your preferred price. Best for:

• Budget-conscious advertisers

• Flexible timing

• Negotiating better rates

Campaigns

Create a campaign and let newsletters apply to you. Best for:

• Large-scale advertising

• Finding multiple newsletters at once

• Letting relevant newsletters come to you

Ad Formats

Newsletter owners can offer various ad formats:

Format	Description
Featured Top Post	Premium placement at the top of the newsletter
Newsletter Post	Standard placement within the newsletter content
Banner	Visual banner advertisement
Sponsored Section	Dedicated sponsored content section
Custom	Custom format defined by the newsletter owner

Dashboard Navigation

When you sign in as a business on adly.news, you'll see the following navigation options:

• My Bookings — View and manage your ad bookings

• My Bids — Track submitted bids and counter-offers

• Campaigns — Create and manage advertising campaigns

• Messages — Communicate with newsletter owners

• Browse Newsletters — Discover new newsletters

• Calendar — View scheduled placements

• Payments — Manage payment information

• Notifications — View alerts and updates

• Settings — Configure preferences

Next Steps

Ready to get started? Head to Browsing Newsletters to find your first newsletter to advertise in.

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Start advertising on adly.news →