Creating Campaigns
Campaigns on adly.news let you post your advertising needs and have newsletters apply to work with you. Instead of finding newsletters one by one, they come to you.
Understanding Campaigns
What is a Campaign?
A campaign is your advertisement for advertising. You describe:
What you're promoting
When you want ads to run
What kind of newsletters you're looking for
How much you're willing to pay
Newsletter owners browse campaigns and apply if they're a good fit.
Campaigns vs. Direct Booking
Who initiates
Newsletter owners apply to you
You find and book newsletters
Effort
Lower — they come to you
Higher — you search
Control
Choose from applicants
Choose specific newsletters
Discovery
Find newsletters you might have missed
Limited to what you search
Best for
Scaling, finding multiple newsletters
Specific newsletter targets
Creating a Campaign
Navigate to Campaigns
Click Campaigns in the sidebar
Click Create Campaign
Campaign Details
Basic Information
Title
Campaign name
"Summer Product Launch"
Start Date
When ads can begin running
July 1, 2026
End Date
Last date for ads
July 31, 2026
Payment Configuration
Choose how you'll pay:
Fixed Payment:
Set a specific amount you'll pay
Newsletter owners know exactly what they'll earn
Simpler for both parties
Negotiable:
Open to discussing rates
Newsletter owners propose their price
More flexibility
Fixed
Enter exact amount
You have a set budget per placement
Negotiable
Optional suggested amount
You're flexible on pricing
Ideal Newsletter Description
Describe your target newsletters:
What niche or topic should they cover?
What audience demographics are you targeting?
What size newsletters are you looking for?
Any specific requirements?
Good example:
"We're looking for newsletters focused on productivity, remote work, or tech for professionals. Ideal audience is knowledge workers aged 25-45 who use digital tools daily. Open to newsletters with 5,000+ subscribers and strong engagement rates."
Avoid:
"Any newsletter."
Business Branding
Add your business information:
Business Name
Your company name
Business Logo
Upload your logo
Business Description
What your company does
Business Website
Your website URL
This helps newsletter owners understand if you're a good fit for their audience.
Campaign Goals (Optional)
Describe what you're trying to achieve:
Brand awareness
Product launch
Lead generation
Event promotion
Creative Assets (Optional)
You can optionally provide:
Campaign image
Sample copy
CTA suggestions
Newsletter owners can see these when deciding whether to apply.
Targeting Options
You can target your campaign by:
Niche
Select a topic category
Location
Target newsletters in specific areas
Tip: The more specific your targeting, the more relevant newsletter applicants you'll receive.
Submitting Your Campaign
Review all entered information
Click Create Campaign
Your campaign is now live
What Happens After You Create a Campaign
Once your campaign is live:
Newsletter owners can browse and apply — Your campaign appears in the campaigns section for newsletter owners
Applications come to you — Review incoming applications from interested newsletters
Managing Your Campaign
Viewing Your Campaigns
Navigate to Campaigns
See all your campaigns with:
Title and date range
Status (Active, Paused, Completed)
Number of applications
Campaign Statuses
Active
Accepting applications
Paused
Temporarily not accepting applications
Completed
Campaign period ended
Cancelled
Campaign was cancelled
Filtering Campaigns
Use tabs to filter by status:
All
Active
Paused
Completed
Reviewing Applications
Accessing Applications
Click on a campaign
View the list of applications
Application Information
Each application shows:
Newsletter
Which newsletter applied
Proposed Date
When they can run the ad
Proposed Amount
Their price (if negotiable)
Message
Why they're a good fit
Newsletter Info
Subscriber count, engagement
Evaluating Applications
Consider these factors:
Audience fit
Does their audience match your target?
Engagement
Are open/click rates strong?
Price
Is the proposed amount reasonable?
Message
Did they personalize their application?
Timing
Does their proposed date work?
Responding to Applications
For each application, you can:
Approve:
Click Approve on the application
A booking is created
Follow the standard booking flow
Reject:
Click Reject on the application
The newsletter owner is notified
They can apply to other campaigns
Tips for Successful Campaigns
Write a Compelling Campaign
Be specific about what you're looking for
Describe your ideal newsletter audience
Explain what makes the opportunity attractive
Set realistic payment expectations
Provide Complete Business Info
Newsletter owners want to know:
Who you are
What you're promoting
Why their audience would care
That you're legitimate and professional
Set Appropriate Payment
Fixed pricing:
Research market rates
Consider newsletter sizes you're targeting
Price attractively to get quality applicants
Negotiable pricing:
Provide a suggested range if helpful
Be truly open to negotiation
Respond reasonably to proposals
Be Responsive
Review applications promptly
Don't leave newsletters waiting
Communicate clearly about decisions
Cast a Wide Net
Campaigns work best when:
Your ideal newsletter description is clear but not too narrow
Payment is competitive
Your business is appealing to newsletter audiences
After Approving Applications
Booking Creation
When you approve an application:
A booking is created
You may need to provide creative assets
Payment is processed
The ad is scheduled
Working with Multiple Newsletters
If you approve multiple applications:
Each becomes a separate booking
Manage them in My Bookings
Track dates in your Calendar
Editing Campaigns
What You Can Edit
While a campaign is active:
Description updates
Date range adjustments
Payment changes
Pausing a Campaign
If you've received enough applications:
Go to the campaign
Click Pause
New applications are stopped
Existing applications remain
Cancelling a Campaign
If you need to cancel:
Go to the campaign
Click Cancel (if available)
Campaign is marked cancelled
Existing applications/bookings may need handling
Common Questions
How many applications will I receive?
This depends on:
How attractive your campaign is
Your payment offer
How many newsletters match your criteria
Current platform activity
How long should I keep a campaign active?
Keep it active until:
You've received enough quality applications
You've approved enough newsletters
The campaign period begins
Can I run multiple campaigns simultaneously?
Yes. Consider:
Different campaigns for different audiences
Different date ranges
Different budget allocations
What if I don't get enough applications?
Try:
Increasing your payment offer
Broadening your ideal newsletter description
Extending the campaign date range
Improving your business description
Adding targeting options (niche/location) to attract more relevant applicants
Can I contact applicants before approving?
Typically, approval creates the booking. Detailed communication happens after. Your campaign details should provide enough info for their application.
Next Steps
Manage approved applications in My Bookings
Track all bookings in your Calendar
Compare with Browsing Newsletters for direct outreach
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