> For the complete documentation index, see [llms.txt](https://adly-news.gitbook.io/adly.news-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adly-news.gitbook.io/adly.news-docs/03-businesses/03-submitting-bids.md). # Submitting Offers Making offers allows you to negotiate pricing with newsletter owners. Instead of requesting a booking at the listed price, you can propose a different amount. This guide explains how the offer process works. ## Understanding Offers vs. Booking Requests ### Two Ways to Express Interest **Booking Requests** — Request at the asking price: * Quick approval process * Newsletter owner can only accept or decline * Best when the asking price works for you **Offers** — Propose your own price: * Newsletter owner can accept, counter-offer, or decline * Allows for negotiation * Best when you want to negotiate ### When to Make an Offer vs. Request a Booking | Situation | Recommendation | | ----------------- | ----------------- | | Price is right | Request a booking | | Want a discount | Make an offer | | Budget is limited | Make an offer | | Time-sensitive | Request a booking | | Flexible timing | Make an offer | ## Submitting an Offer ### Finding Offer Options 1. Navigate to **Browse Newsletters** 2. Click on a newsletter 3. Find an ad slot 4. Click **Make an Offer** ### Required Information When submitting an offer, provide: | Field | Description | Required | | ------------------- | ---------------------------- | -------- | | **Your Name** | Your contact name | Yes | | **Company Website** | Your business website | Yes | | **Campaign Brief** | Description of your campaign | Yes | | **Offer Amount** | Your proposed price | Yes | | **Proposed Date** | When you want the ad to run | Yes | ### Writing a Strong Campaign Brief Your campaign brief helps newsletter owners understand your business and decide whether to accept: **Include:** * What your company does * What you're promoting * Why their audience would be interested * Your campaign goals **Example:** > "We're launching a new project management tool designed for remote teams. We believe your audience of tech professionals would find our productivity features valuable. Looking to drive free trial signups." ### Submitting Your Offer 1. Enter your offer amount 2. Select your preferred date 3. Enter your name and company website 4. Write your campaign brief 5. Click **Submit Offer** ## Offer Pricing Strategy ### How Low Should You Offer? Consider these factors: | Factor | Impact | | ----------------- | ------------------------------- | | **Listed price** | Starting reference point | | **Minimum offer** | Some slots have a floor | | **Market rates** | What similar newsletters charge | | **Your budget** | What you can afford | ### Offer Tips * **Don't lowball too much** — Very low offers are often declined * **Stay reasonable** — 10-30% below asking is often considered * **Know the minimum** — Don't offer below stated minimums * **Consider value** — Sometimes paying more is worth it ## Tracking Your Requests & Offers ### View Your Activity 1. Navigate to **My Requests & Offers** in the sidebar 2. See all your submitted booking requests and offers ### Information Displayed Each request/offer shows: | Information | Description | | ---------------- | ------------------------ | | **Ad Slot** | Which slot you requested | | **Newsletter** | The publication | | **Your Amount** | Amount offered/requested | | **Asking Price** | The listed price | | **Status** | Current status | | **Date** | Your proposed date | | **Type** | Booking Request or Offer | ### Filtering Use filter tabs to view: * **All** — All your requests and offers * **Pending** — Awaiting newsletter owner response * **Accepted** — Ready to complete booking * **Counter-offers** — Needs your response (offers only) * **Declined** — Declined requests/offers ## Statuses | Status | Meaning | Your Action | | ------------------- | ------------------------------ | -------------------------------- | | **Pending** | Awaiting response | Wait | | **Accepted** | Owner accepted | Complete booking within 48 hours | | **Counter-offered** | Owner proposed different price | Accept or decline (offers only) | | **Declined** | Request/offer was declined | Review their message, try again | | **Expired** | Didn't complete in time | Date no longer reserved | ## Responding to Outcomes ### When Your Request/Offer is Accepted Congratulations! Now you need to complete the booking: 1. Go to **My Requests & Offers** 2. Find your accepted request/offer 3. Note the countdown — you have **48 hours** 4. Click **Complete Booking** 5. Provide creative assets and payment **Important:** If you don't complete within 48 hours, it expires and the date becomes available again. ### When You Receive a Counter-offer (Offers Only) The newsletter owner wants a different price: 1. Go to **My Requests & Offers** 2. Find the offer with "Counter-offered" status 3. Review the counter-offer amount 4. Choose your response: **To Accept:** 1. Click **Accept Counter-offer** 2. Confirm the new price 3. Complete your booking within 48 hours **To Decline:** 1. Click **Decline** 2. The offer is closed 3. Consider a new offer or different newsletter ### When Your Request/Offer is Declined The newsletter owner chose not to proceed: * They may include a message explaining why * Consider what might have caused the decline: * Offer too low * Business not a good fit for their audience * Date not available **Next steps:** * Review their decline message for guidance * Submit a higher offer * Try a different ad slot or date * Look for other newsletters ## The 48-Hour Window ### How It Works When your request or offer is accepted: 1. **Clock starts** — 48 hours to complete booking 2. **Date reserved** — Held for you during this window 3. **Action required** — Provide creative and payment 4. **Outcome** — Booking confirmed or request/offer expires ### Why This Matters * Newsletter owners need certainty for their schedule * Prevents dates being held indefinitely * Ensures serious intent ### Tips for the 48-Hour Window * Have creative assets ready before submitting * Be prepared to complete payment quickly * Set a reminder after acceptance * Don't let accepted requests/offers expire ## Expired Requests/Offers ### What Causes Expiration Requests and offers expire when: * You don't complete booking within 48 hours of acceptance * Counter-offer isn't responded to (may expire after a period) ### Impact of Expiration * The date becomes available again * You'd need to submit a new request or offer * The newsletter owner may be less likely to accept future submissions ## Best Practices ### Before Submitting * Research the newsletter thoroughly * Have your budget determined * Prepare your campaign brief * Have creative assets ready ### When Submitting * Be professional in your campaign brief * Offer a reasonable amount * Choose a realistic date * Be honest about your business ### After Acceptance * Complete booking promptly * Don't wait until the last minute * Have payment method ready * Communicate if issues arise ## Multiple Submissions ### Submitting to Multiple Newsletters You can submit requests/offers to multiple newsletters simultaneously: * Track all activity in **My Requests & Offers** * Be prepared to complete multiple bookings if accepted * Manage your budget across submissions ### Submitting to the Same Newsletter Multiple Times If a request or offer is declined: * You can submit a new one * Consider adjusting your offer amount * Improve your campaign brief ## Common Questions ### How long until I hear back? Response times vary by newsletter owner. Some respond within hours, others may take days. There's no guarantee of a response timeline. ### Can I withdraw a pending request or offer? Contact platform support if you need to withdraw a pending submission before it's accepted. ### What if I can't complete a booking after acceptance? Try to avoid this situation. If unavoidable, the request/offer will expire after 48 hours. This may affect your standing for future submissions. ### Can I negotiate after accepting a counter-offer? No, accepting a counter-offer locks in that price. Complete the booking at the agreed amount. ### Is there a limit to how many I can submit? You can submit multiple requests and offers across different newsletters. Be mindful of your budget if multiple are accepted. ### What's the difference between a booking request and an offer? A **booking request** is at the asking price and the newsletter owner can only accept or decline. An **offer** is at a price you choose and allows for negotiation (counter-offers). ## Next Steps * View all your activity in [My Requests & Offers](/adly.news-docs/03-businesses/05-managing-bookings.md) * Complete accepted submissions with [Booking Ad Slots](/adly.news-docs/03-businesses/02-booking-ad-slots.md) * Consider [Creating Campaigns](/adly.news-docs/03-businesses/04-creating-campaigns.md) for a different approach --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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