Browsing Newsletters
Finding the right newsletters to advertise in is key to a successful campaign. This guide explains how to discover, evaluate, and select newsletters on adly.news that match your target audience.
Accessing Newsletter Discovery
Navigate to Browse Newsletters
Click Browse Newsletters in the sidebar
You'll see a list of available newsletters
Understanding Newsletter Listings
What You'll See
Each newsletter listing shows:
Newsletter Name
The name of the publication
Logo
The newsletter's branding
Subscriber Count
Number of email subscribers
Open Rate
Percentage of subscribers who open emails
Click Rate
Percentage of opens that click links
Description
Brief overview of the newsletter
Available Ad Slots
Advertising opportunities with pricing
Why Metrics Matter
Subscriber Count
Potential reach of your ad
Open Rate
How engaged the audience is (higher = better)
Click Rate
How action-oriented the audience is
Benchmark comparison:
Average open rates: 20-25%
Above average: 30-40%
Excellent: 40%+
Evaluating Newsletters
Check Audience Fit
Before booking, consider:
Audience description — Do their subscribers match your target customers?
Newsletter niche — Is the content relevant to your product/service?
Location — If you target specific regions, check their audience location
Engagement — Higher engagement rates mean more ad visibility
Review Ad Slot Options
Newsletters may offer multiple ad slots:
Format
Featured post, banner, sponsored section, etc.
Price
Does it fit your budget?
Specifications
Can you provide the required assets?
Publishing Days
When does the newsletter go out?
Assess Value
Consider the cost per subscriber reached:
Lower isn't always better — a highly engaged niche audience may be worth more than a large general audience.
Viewing Newsletter Details
Click for More Information
Click on any newsletter card
View the full newsletter profile:
Detailed description
Audience demographics
All available ad slots
Full pricing information
Ad Slot Details
Each ad slot shows:
Name and description
Price per placement
Format specifications
Image, copy, and CTA requirements
Publishing days
Taking Action on Newsletters
From a newsletter's profile, you can:
Option 1: Book Directly
If the price works for you:
Click Book Now on your preferred ad slot
Continue to the booking flow
See Booking Ad Slots for details
Option 2: Submit a Bid
If you want to negotiate:
Look for a Make a Bid option
Submit your proposed price
See Submitting Bids for details
Option 3: Save for Later
Not ready to commit?
Bookmark the page in your browser
Note the newsletter name for future reference
Check back for availability
Tips for Finding the Right Newsletters
Match Audience to Offering
The best results come from tight audience alignment:
B2B SaaS
Business, technology, productivity
Consumer Products
Lifestyle, specific hobbies, parenting
Local Business
Local news, city guides, community
Finance
Personal finance, investing, business
Consider Newsletter Quality
Signs of a quality newsletter:
Professional branding (logo, design)
Clear audience description
Strong engagement metrics
Active publishing schedule
Start with a Test
Before committing to large budgets:
Book a single placement
Track your results
Scale up with newsletters that perform
Diversify Your Approach
Don't put all your budget in one newsletter:
Test multiple newsletters
Compare performance
Identify top performers
Reallocate budget accordingly
Understanding Ad Formats
Different formats serve different purposes:
Featured Top Post
Maximum visibility, product launches
Newsletter Post
Balanced visibility and cost
Banner
Brand awareness, simple CTAs
Sponsored Section
Detailed product information
Custom
Unique opportunities
What to Look for in a Newsletter Profile
Strong Signals
✓ Complete profile with logo and description ✓ Clear audience demographics ✓ Strong open rates (30%+) ✓ Multiple ad slot options ✓ Reasonable pricing for the reach
Potential Concerns
✗ Incomplete profile information ✗ Very low engagement rates ✗ Unclear audience description ✗ No recent activity
Comparing Multiple Newsletters
When evaluating options:
Create a Comparison
Subscribers
10,000
5,000
Open Rate
25%
45%
Price
$200
$150
Cost/Subscriber
$0.02
$0.03
Audience Fit
Good
Excellent
Weigh the Factors
Consider:
Audience fit is often more important than size
Higher engagement can mean better results
Price isn't everything — value matters
Common Questions
How do I know if a newsletter is a good fit?
Read the audience description carefully. The best newsletters clearly describe who their readers are. If their audience matches your target customers, it's likely a good fit.
What's a good price for newsletter advertising?
Prices vary widely based on subscriber count, niche, and engagement. Generally:
Small newsletters (1-5K): $50-200
Medium newsletters (5-25K): $200-500
Large newsletters (25K+): $500-2000+
Should I choose based on subscriber count or engagement?
Engagement is often more important. A smaller newsletter with high engagement may outperform a larger one with low engagement.
Can I contact the newsletter owner before booking?
Typically, communication opens after booking or when you submit a bid. You can include questions in your bid message.
How often should I check for new newsletters?
New newsletters are added regularly. Check weekly or set up notifications for new newsletters in your target niche if available.
Next Steps
Found a newsletter you like? Take the next step:
Booking Ad Slots — Book immediately at the listed price
Submitting Bids — Negotiate a better rate
Creating Campaigns — Let newsletters come to you
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