Browsing Campaigns
Campaigns are advertising opportunities created by businesses. Instead of you waiting for businesses to find you, campaigns let you proactively apply to advertise for businesses looking for newsletters like yours.
Understanding Campaigns
A campaign is a business's request for newsletter advertising. Campaigns include:
Campaign title and description
The business creating the campaign
Date range when ads should run
Payment details (fixed amount or negotiable)
Description of their ideal newsletter
Think of campaigns as job postings — businesses post what they need, and newsletters apply if they're a good fit.
Viewing Available Campaigns
Navigate to Campaigns
Click Campaigns in the sidebar
You'll see a grid of available campaigns from businesses
Campaign Information
Each campaign card shows:
Title
The campaign name
Business
Company running the campaign (with logo if available)
Date Range
When ads should run (start to end date)
Payment
Fixed price or "Negotiable"
Description
What they're looking for
Viewing Campaign Details
Click on any campaign card to see full details:
Complete campaign description
Business information and branding
Ideal newsletter description
Creative assets (if provided)
Payment terms
Applying to Campaigns
If you think your newsletter is a good fit:
Step 1: Review the Campaign
Before applying, consider:
Does your audience match their target?
Can you meet their date requirements?
Is the payment acceptable?
Do you have availability for this campaign?
Step 2: Click Apply
From the campaign details page
Click Apply to Campaign or View Campaign
This takes you to the application form
Step 3: Complete Your Application
Fill in the application details:
Newsletter
Select which of your newsletters you're applying with
Proposed Date
When you can run the ad
Proposed Amount
Your price (if negotiable) or confirm the fixed price
Message
(Optional) Why you're a great fit
Ad Format
What format you're offering
Placement Description
Where in your newsletter the ad will appear
Step 4: Submit Application
Review your application details
Click Submit Application
You'll receive a confirmation
What Happens Next
After you apply:
Application Submitted — Your application is sent to the business
Business Reviews — They review applications from various newsletters
Decision Made — They approve, reject, or contact you for more info
If Approved — A booking is created and you proceed with the ad
Campaign Payment Types
Fixed Payment
The business has set a specific price
You accept this price when applying
No negotiation available
Negotiable Payment
The business is open to different rates
You propose your own amount when applying
They may accept, decline, or negotiate
Tips for Successful Applications
Match Your Audience
Businesses describe their ideal newsletter. Apply when:
Your audience demographics align
Your newsletter niche matches their product/service
Your engagement rates are strong
Write a Compelling Message
Your application message should:
Explain why your audience is perfect for their campaign
Highlight relevant metrics (subscriber count, open rate)
Show you understand their goals
Be professional and concise
Good example:
"Our newsletter reaches 15,000 marketing professionals with a 45% open rate. We cover topics directly related to your SaaS product, and our audience actively engages with tool recommendations. We'd love to feature your campaign in our primary sponsor spot."
Avoid:
"I have a newsletter and want to work with you."
Propose Competitive Rates
If the payment is negotiable:
Research fair rates for your newsletter size
Consider the value you provide
Don't underprice yourself, but be realistic
Apply Promptly
Good campaigns attract multiple applications:
Apply early when you find a good match
Check campaigns regularly for new opportunities
Don't wait — good opportunities may fill quickly
Tracking Your Applications
View Application Status
After applying, track your applications:
Navigate to Campaigns → Applications (if available)
Or check your notifications for updates
Application Statuses
Pending
Awaiting business review
Approved
Business accepted your application
Rejected
Business chose other newsletters
When Approved
If your application is approved:
You'll receive a notification
A booking is created
The campaign creative (if provided) becomes available
Proceed with the standard booking workflow
Finding the Right Campaigns
Look for Alignment
Best campaigns for you have:
Target audience matching your subscribers
Reasonable payment for your newsletter size
Date ranges that work with your schedule
Products/services your audience would appreciate
Consider Long-term Value
Some campaigns might lead to:
Repeat bookings with the same business
Referrals to other advertisers
Building your portfolio of successful campaigns
Know When to Pass
Skip campaigns that:
Don't match your audience at all
Offer payment below your minimum
Have unrealistic requirements
Conflict with existing bookings
Campaign vs. Direct Bookings
Who initiates
Business creates, you apply
Business finds and books you
Competition
Multiple newsletters apply
Only your ad slots
Pricing
Often negotiable
Your listed price or bids
Discovery
You find opportunities
They find you
Both are valuable — campaigns let you be proactive while direct bookings come to you.
Common Questions
How many campaigns can I apply to?
Apply to as many as fit your newsletter and schedule. Just ensure you can fulfill all bookings if approved.
What if I don't get approved?
Rejection is normal. Businesses receive many applications and choose the best fit. Keep applying to other campaigns.
Can I withdraw an application?
Contact platform support if you need to withdraw an application before it's reviewed.
How quickly do businesses respond?
Response times vary. Some businesses review applications daily, others weekly. You'll be notified when there's a decision.
Can I apply with multiple newsletters?
Yes. If you have multiple newsletters connected, you can apply with whichever is the best fit for each campaign.
Next Steps
Make sure your newsletter profile is complete and compelling
Have ad slots ready to showcase your offerings
Set up payments to receive earnings from approved campaigns
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